At Absolute Chiropractic they are dedicated to helping families achieve Optimal Health for life!

Combining the skills and expertise of chiropractic corrective and wellness care, Dr. Jacob Robinson and the Absolute Chiropractic team are committed to giving Rio Rancho and West Albuquerque, NM better health naturally by teaching and practicing the true principles of chiropractic.

When you choose Absolute Chiropractic you are assured of receiving only the finest quality care through the use of modern chiropractic equipment and technology. Dr. Jacob Robinson and his team have a genuine concern for your well-being!

Visit his site, where you’ll find videos from Dr. Jacob himself, patient testimonials, Dr. Jacob’s blog and all the information you need about his Optimal Health Workshops.

For an Albuquerque Chiropractor, visit Absolute Chiropractic.

Dr. Jacob has really made a difference in his local community, visit Adjust A Kid again soon where we’ll be featuring more chiropractors doing the same.

Visit their website and start learning about chiropractic wellness today! Subscribe to their wellness newsletters, and access the members section where you’ll find more health resources and facts from Dr. Jacob Robinson.

For a Rio Rancho Chiropractor, visit Absolute Chiropractic.

Adjust A Kid is dedicated to bringing it’s readers all the latest chiropractic news, be sure to check back soon!

You can buy generation 3 at a affordable price along with fantastic support and updates, with Atlas. Our complete ownership plan includes an option to buy and an option to finance the purchase through Atlas.

When you are ready to improve patient care, reduce labour budget, and want a idea that offers ownership along with continous maintenance look to Atlas Chiropractic Systems.

For Chiropractic Program visit Atlas Chiropractic System

By adding our exclusive Atlas virtual travel card system to your office, 35 to 40 hours of your staff’s work could be saved. These precious hours could be better used by implementing a staff-directed patient education system. This teaching initiative will generate more patients for your practice.

Designating a weekly health topic to teach patients about common conditions that regular chiropractic care can treat is another good tactic. This tactic can be effectively used with our Generation 2 and 3 systems. You can pre-program health messages for both the front desk sign-in monitor and treatment room sign-in screen (generation 3). They will see their name followed by a chiropractic health affirmation that prepares them for more information, when patients sign in at the front desk. The patient then proceeds to the treatment room and watches another pre-programmed message that coincides with the first one. When you arrive at the adjustment room you can then further reinforce the information the patient has just seen. With this system in place, you can be confident that your patients will be learning something new at each visit.

These messages can be based on a new patient visit sequence, or categorized by weekly or monthly health subjects. By programming a series of 40 chiropractic health affirmations into our software, Atlas has made your job easier. Select all of the health affirmations, or some of them, or add your own. Many established options are available to send these messages to your patients. We will help you implement Atlas to fit your practice effortlessly with our installation and on-site training.

This simple system can streamline your patient education program and keep your practice on track. Setting your practice on autopilot with an education plan is a proven way to create consistent results. No other software program on the market today will help you set up and implement your patient education system, while providing efficient and proven front desk management at the same time.

The normal chiropractic health assistant spends more time with your patient than you do. Imagine the following scenario: your waiting room is busy and your staff begins talking about the weekly health subject. The patients begin participating and start a dialogue with each other and your staff person. This group discussion leads to a patient testimonial about a chiropractic success. Next, one of your new patients who is present and listening to the discussion, books his/her spouse for an examination because he/she has a similar problem. As you can see, this type of office patient/staff involvement creates a wealth of benefits for your patients.

Generating Atlas office moments not only builds referrals but also reinforces patient care and energizes office staff. With these benefits, and time for staff to educate patients, your practice cannot help but improve!

For Chiropractic Software visit Atlas Chiropractic System

Welcome to the technology corner for this month. In a recent issue we addressed the importance of email and specifically video email marketing. In this article we want to expand on that idea and give you tips on how to generate your master email lead list.

We all read monthly or weekly email advertisements from popular retailers advertising product specials ranging from computers to furniture and even airline flights. These are businesses that spend millions in print media and TV advertising. Now these organizations have become experts in email advertising. If we simply observe what these businesses are doing and why they are doing it we can set up a “chiropractic recipe for success” in email marketing and lead generation.

Simply stated, email is the most affordable form of advertising today. Businesses are now shifting advertising campaign money and expending energy building up their prospecting email lists. Have you ever noticed that some retailers will ask for your postal code and email address whenever you purchase something? Especially when you make an online order, an email address is necessary. Warm leads are used by these companies to generate a large email database. These are clients that are already using their products or services or have enquired about their products. Some organizations buy email lists but they would be classified as cold leads. Why would you want to buy a list and market health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Do your homework before you spend your hard earned cash on cold leads. As chiropractors, we have so many options to collect warm leads to create an email wave in your community. Only a bunch of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

In order to build a chiropractic community awareness and promote their practice, a good number of chiropractors do outside talks or outreach events. You should be gaining important email addresses at all of these events. For example, if you do a screening, the possible new client is interested enough in your service to stop and participate in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them relevant information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. If you don’t have a big advertising budget you need to communicate with them via email. A successful video email campaign will not only keep you in front of your warm leads it will help you convert them into new patients.

If you’re interested in a product but not ready to purchase it could take months before you decide to make that decision and buy that item. The same concept applies to healthcare especially if they are in tune with crisis care. Potential patients might comprehend the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health problem and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the previous months.

Collecting emails at screenings, corporate talks and outside events is a great way to grow your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re starting a new patient education initiative that involves email and they are going to be receiving high quality cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you send these emails to friends and family you create a viral component to your email which is another topic in itself.

Another great way to generate hundreds of emails is to simply ask you patients for emails. Start a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is entered into the draw to win a brilliant prize. Imagine how many emails you’re going to gain by simply having a draw in your office. You can take it one step further and have your patients email their friends info introducing your new video email plan. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System

Everyone is now familiar with YouTube’s method of broadcasting, linking and searching for videos. It’s a basic concept that started off with people submitting videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. A medium for businesses to broadcast videos on the products or services that they offer is ultimately what it has become. An international presence or a product that can be purchased or ordered online is needed to be successful in this type of viral marketing.

What are some of the benefits of using this style of technology to improve your practice and advertise chiropractic? Fortunately, videos will do a exceptional job to advance the idea of chiropractic in the general public, provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position. That said, the likelihood of someone local searching chiropractic on YouTube, choosing your particular clinic and then booking an appointment is little to none.

Outside the limits of a practice, how does one begin using the internet and email for external marketing? There are many programs currently using email technology with auto responders to educate and keep the communication lines open with future clients. There are however, negatives to these systems; the doctor is responsible for initially developing the content to educate future patients, or they sometimes use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.

When was the last time you had a newsletter via email from Coca-Cola or Pepsi? These are businesses that spend millions in video-based marketing. Quite simply, video is the way to go, when it comes to influencing the public. What keeps these companies at the top is the amount of time and money that they spend on marketing. Yes, they have the money to spend on costly endorsements and expensive TV advertising. A single chiropractic clinic has limited marketing fund, and our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local scale). We need to use creative methods to show people using 21^st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.

Although newsletters and mailings can still be inherently useful, as a profession, we must embrace newer technologies of patient education. People are used to being entertained and our new generation prefers visually-based ways of education. The idea of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that when they have a health issue, they might come in and see you as a result of reading your monthly newsletter, however the return on investment is VERY limited.

Let’s go back and explore the idea of video technology and the YouTube idea.

Are you posting videos on your website? Or better yet, do you even maintain a website? High quality videos that fully show the concept of chiropractic and the wellness lifestyle should be submitted on the website of any clinic seeking to increase its income potential. Additionally, videos enticing viewers to seek chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be posted. Chiropractic videos are a very useful way to educate the public at large and bring your website into the 21^st century. Services do exist that take this one step further and allow doctors to send emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to find the closest chiropractic office. A powerful and interesting website with amazing video and video email lead generation will have that edge that places your clinic above the rest.

Why re-invent the wheel? Rather than try to develop your own, search for a organization that has designed awesome high quality videos that will stream on your website seamlessly and effortlessly. Let these videos, with their distinct messages, act to passively entice potential new patients through your door. In our next issue we will discuss video email automation.

For Chiropractic Software visit Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System